This study is being conducted as part of a Master thesis and aims to examine consumer perceptions and responses. The purpose of the research is to gain insights into consumer behavior, which will contribute to academic understanding in this area. All responses will remain confidential and will be used solely for research purposes. If you agree to take part in this study, you will be asked to complete an online survey. This survey will take you less than 10 minutes to complete. Your participation in this study is completely voluntary and you can withdraw at any time. At the end of this survey, you’ll have the opportunity to enter a giveaway to win one of two €25 Amazon gift cards. Your contact details will be stored separately from your survey responses and there will be no way to link your answers to your contact information. This ensures your responses remain completely anonymous. If you have questions about this project, you may contact the researcher, Lisa Klekamp (lisa.klekamp@outlook.de). Disclaimer: All information presented in this study is entirely fictional.

By clicking “I agree” below you are indicating that you have read and understood this consent form and agree to participate in this research study.